Market launch in Munich

Great Reception for Carat Underground Tank.

It was a date that everyone at GRAF had been talking about for a long time: the 15th January 2007. The start of the Bau trade fair in Munich had been set as the time for the market launch of the Carat tank range for more than a year. In addition to the new underground tank there was another product in focus at the trade fair: the new Optimax-Pro Filter with clear cover.

To emphasise the significance of the new products a new direction was also taken with regard to presentation of the stand at the trade fair. The new stand concept was mainly kept in the red company colour. A parquet floor and generous stand surfaces created an elegant ambience. “We will use this stand concept for all large, international trade fairs in future”, reports Andreas Steigert, Team Leader Marketing at GRAF. “It emphasises the quality of our products and our market-leading position in a suitable manner.”

The response from the fair visitors was overwhelming even for the experienced fair team. The GRAF stand received a huge amount of visits by customers and interested parties. There were waiting times to see the next free GRAF contact.

Sales Manager Manfred Schindler reviews: “The response that we got from the visitors to the Bau on the new products and GRAF in general, struck us as very positive. We are looking forward to a successful start to the season and supplying the new Carat underground tank.”

The pictures may only be used for newspapers and magazines and only for editorial publications. To ensure our continued copyright over usage of the pictures, reproduction is only permitted with the source stated as “Otto Graf GmbH”.